Policy Effective Date: November 2011
What Information We Collect
When you register with us, enter a competiton or otherwise provide us with any other information, we may collect and store information such as your name, address, age, e-mail address, phone number, and other similar family member information ("Personal Information").
With respect to emails that you may receive from us, we capture data related to the opening, click-through and, where applicable, sales conversion process. This information is used for review and analysis only.
Use of Information that You Provide
At Mum's Diary we collect Personal Information for the purposes of providing a high level of customer service, gaining knowledge regarding what our users want.. When we do share information, it is with carefully selected vendors and other organisations. These companies may use the information we share to provide special opportunities or offers to you. If you do not want us to share your information with third parties, please click on the following link contact us on
From time to time, we may offer you the opportunity to refer a friend by providing us with your friends name and email address. We will then send them information asking if they wish to be added to our mailing list(s).
Release of Information to Protect Website and Others
Mum's Diary may release Personal Information when we believe, in good faith, that such release is necessary to comply with law, protect the rights, properties or safety of Mum's Diary, our users or others, or enforce or apply the terms of any of our user.
How to Opt-out
If you wish to stop receiving e-mail from us, you can always remove your name from our mailing list by sending an e-mail to
stating that you wish to unsubscribe and indicating in the subject line of the e-mail "Unsubscibe".
Security of the Information You Provide
Use of Information in Competitions
When you enter one of our competitions, your entry information will be used for the immediate purpose of notification in connection with the competiton, in the event you win. If you choose to enter such a promotion, you may also have the opportunity to consent to receive future communications from Mum's Diary and/or third parties. Since we value your privacy, you will always have the opportunity to stop such communications by opting-out, as detailed above.
Your Acceptance of these Terms