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Privacy Policy

Policy Effective Date: November 2011

At Mum's Diary we value your privacy and we will not disclose your information to any third party without obtaining your consent. Please read this privacy policy carefully, as it explains in detail how we treat the information you provide.

What Information We Collect
When you register with us, enter a competiton or otherwise provide us with any other information, we may collect and store information such as your name, address, age, e-mail address, phone number, and other similar family member information ("Personal Information").  

With respect to emails that you may receive from us, we capture data related to the opening, click-through and, where applicable, sales conversion process. This information is used for review and analysis only.

We may use third party advertising technology to serve ads when you visit our site. If your browser is set up to accept cookies (as further described below), some third parties and some of our advertisers and partners may place cookies, or other mechanisms to track responses, on your computer when you visit our site or interact with our email messages. Please note that this happens whether or not you click on an advertisement placed by these companies. Third party ad serving companies and our advertisers and partners use cookies and other tracking mechanisms according to their own privacy and security polices which you can find on their websites.

Use of Information that You Provide
At Mum's Diary we collect Personal Information for the purposes of providing a high level of customer service, gaining knowledge regarding what our users want.. When we do share information, it is with carefully selected vendors and other organisations. These companies may use the information we share to provide special opportunities or offers to you. If you do not want us to share your information with third parties, please click on the following link contact us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Additionally, you should note that our website may offer links to other sites. Other sites have their own policies regarding privacy. If you visit one of these sites, you may want to review the privacy policy on that site.

From time to time, we may offer you the opportunity to refer a friend by providing us with your friends name and email address. We will then send them information asking if they wish to be added to our mailing list(s).

Release of Information to Protect Website and Others
Mum's Diary may release Personal Information when we believe, in good faith, that such release is necessary to comply with law, protect the rights, properties or safety of Mum's Diary, our users or others, or enforce or apply the terms of any of our user.

How to Opt-out
If you wish to stop receiving e-mail from us, you can always remove your name from our mailing list by sending an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it stating that you wish to unsubscribe and indicating in the subject line of the e-mail "Unsubscibe".

Security of the Information You Provide

Use of Cookies
We use cookies for the convenience of our users. Cookies are pieces of information that are stored by your browser on your computer's hard drive. Cookies make Web surfing easier for you by saving your user identification information while you're at our site. The use of cookies has become an industry standard used by most major Web sites. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that.

Use of Information in Competitions
When you enter one of our competitions, your entry information will be used for the immediate purpose of notification in connection with the competiton, in the event you win. If you choose to enter such a promotion, you may also have the opportunity to consent to receive future communications from Mum's Diary and/or third parties. Since we value your privacy, you will always have the opportunity to stop such communications by opting-out, as detailed above.

In any case where we ask you for personal identifiable information and you elect to have us share your information with third parties, such as in the promotions discussed above, those elections to have your information shared will supersede anything to the contrary in this Privacy Policy.

Your Acceptance of these Terms
By using our Web site, you agree to accept our Privacy Policy. We reserve the right, at our discretion, to change, modify, add, or remove portions of this policy at any time. If this policy changes in the future, we will let you know by posting the policy on our Web site. Please check this page periodically for changes. Your continued use of our Web site following the posting of changes to these terms will mean you accept those changes.




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